In the consumers’ heart and mind
Think - 22 Aug 2015
Resonate with your consumers’ heart and you’ll reach their mind.
Planning for the mind, won’t buy a consumers’ heart.
Emphasising with consumers’ characteristics, traits and motivations are where strategies begin.
These truths build brands into love marks, not love affairs.
In marketing terms, there are thousands of tools to leverage. With intentions clear, heartfelt and remarkable creations can be created.