Think

A logo is not the same as a brand

Think - 18 Jul 2015

A logo is not the same as a brand. 
A logo is a mark that symbolises a brand.
A logo is often the first brand attribute consumers see.
A logo gives a quick glimpse into the company's brand.
A logo only becomes useful once its used. That requires it to been seen and associated with.

A brand is the defining attribute for what consumers think and feel about a company.
A brand can be crafted from the inside - out.
A brand is a notion of high-purpose.
 
If you want a brand, then don't start by creating a logo.
If you want a logo, then don't think you're getting a brand.